Branding and logo design for Full Heart Farm - KRUSHgraphics.
Russo's Roots is a first generation vegetable farm nestled in the hills of eastern Connecticut. Farmers James Russo and Libby Tarleton are focused on farming their land using organic methods, combining ecological sensitivity with techniques in permaculture to create an agro-ecological system rather than just an agricultural one.
Below, their primary logo to be used for signage, packaging and more:
We also developed a secondary logo that they had liked from the original concepts presented and wanted to somehow incorporate as part of their story. This logo will be used as a complimentary design on apparel and some packaging. It stays consistant with the brand using the same hand drawn inspired font, style and color palette.
...and a few early concepts just for fun!