logo design and branding for russo's roots

Russo's Roots is a first generation vegetable farm nestled in the hills of eastern Connecticut. Farmers James Russo and Libby Tarleton are focused on farming their land using organic methods, combining ecological sensitivity with techniques in permaculture  to create an agro-ecological system rather than just an agricultural one.

Below, their primary logo to be used for signage, packaging and more:

russo's roots logo

We also developed a secondary logo that they had liked from the original concepts presented and wanted to somehow incorporate as part of their story. This logo will be used as a complimentary design on apparel and some packaging. It stays consistant with the brand using the same hand drawn inspired font, style and color palette.

russos roots logo
russos roots tshirt design
russos roots tshirt design

...and a few early concepts just for fun!

krushgraphics logo design