as you probably already know, i have a soft spot for small businesses and supporting local. when farmer allyson of full heart farm connected with me to work on their branding, i was super pumped.
i went to visit the farm for the first time on a cold morning right after a huge snow storm (i parked at the end of the driveway or else she would have been towing me out with the tractor). there was a friendly greeting at the door with husband keith and her two mini farmers, henry and cora. i knew we would get along when allyson mentioned her love for the show friday night lights and their saying, "clear eyes, full hearts, can't lose"... (ohhhh coach taylor):
where was i??
in my mind, the farm is about community, education and a strong love for the soil. with that in mind it was important to develop concepts that reflected the easy going and home grown vibe of the farm. after several concepts and chats over typography style a new logo was born.
some initial concepts...
some photos of full heart farm in action...
extra bonus i left that morning with a bag full of amazing food (thank you allyson!) - and in case you're wondering i made it out of the driveway... here's to many more happy memories and delicious food on the farm.